Win Instant Win

A website where users can enter the best contests, sweepstakes and instant win games in existence, Win Instant Win was born from a web developer's love of winning online games and her mission to show others that they can win too. Part of what sets Win Instant Win apart from similar sites is an expertly curated catalog of sweepstakes. The other part is good, modern design. 

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The website is intentionally minimalistic, predominantly in black and white, to avoid competing with the cover images of each of the sweepstakes posts. However, the brand illustrations are fun and colorful and each give nod to a popular game. They're meant to feel celebratory, to make you feel nostalgic, and to make you feel like you can win.